Shopify is certainly not an ordinary Hosting organization. They are fundamentally a business accomplice and online store entry. They do offer Hosting for individuals who are utilizing their administrations however, and if that is you, they are extraordinary. They complete a great job at getting your internet business website up and their facilitating is extremely steady. Recommend it.
Shopify is an online platform mainly focused on all kinds of e-commerce. Shopify helps you in setting up your own online store so that you can sell on it whatever you want to as per your wish i.e. services or goods. With Shopify, you can easily organize and customize your products and the look of your store. It also provides facility to do your payments through online and credit cards. In addition to this, you can also track the orders and respond to them all within the interface of Shopify.
The payment plans of Shopify are generally on monthly basis and for those who own a profitable store, these charges mean nothing to them. Shopify mainly focuses on providing e-commerce solutions which mainly fulfills all your needs and requirement from end to end with the motive to set up the store in order to start selling your listed products. Shopify is similar to hiring a general contractor for building your house which means that you have the control over the things which are happening but under the guidance of general contractor who uses their knowledge and skills in order to successfully make the project happen successfully.
Summary of Shopify
Shopify is a web application which aims at helping you to create your own store online. Shopify has a wide variety of templates which you can customize as per your choice and requirements. On Shopify, you can either sell digital or physical goods. The basic idea of Shopify is to help the users to start a store without much designing or technical knowledge and without the interference of any web developer or designing agency. In addition to this user with some knowledge of CSS and HTML will find it suitable as Shopify gives them the option to edit both as per their choice which provides you a great control over the template designs.
Apart from this, Shopify also provides a hosted solution so that you need not have to worry about installing the software or buying any web hosting. Shopify is basically a “Saas” tool i.e. software as a service tool which means that you pay a monthly fee to use its service rather than owning it. Also, with the access of internet from anywhere around the world, you can easily manage your store from anywhere.
Pros of Shopify
1. Shopify has more than 100 professional mobile ready beautiful themes
Shopify has more than 100 professional and beautiful templates or themes to make your online store looks appealing. The appearance or looking of the shop is the most important thing to consider if you have an online store as it helps in developing the trust and credibility of the customer towards the shop. Similar to any offline brick and mortar shop, the online store should also look professional and clean in order to attract more and more visitors. For this Shopify provides a number of different themes which you can choose as per your profession. It provides both free and paid themes based on different industries such as furniture, jewelry, clothing, art, etc.
Professional theme designers are hired by the Shopify to design their themes which is very appreciable. After they create the themes, these themes go under quality check by the team of Shopify to see that the themes are designed as per their compatibility level. So, in short, you get to choose from the wide range of professional themes which exactly matches your online shop.
2. Flexible and Comprehensive builder of e-cIn order to increase the functionality of your online shop
In order to increase the functionality of your online shop, Shopify provides a variety of tools which are flexible enough to fulfill the needs of your online store. Shopify also provides you versatile App store which allows you to choose from more than 1200 different Apps which you can set into your store. Apart from this the tools also include fulfillment, social media, shipping, reporting, marketing, inventory management, customer service, accounting, etc. With the help of these tools, one can easily automate many business processes.
This is one of the biggest strength of the Shopify is that apart from guiding you to build your own online store along with payment handling they also offer their customers a variety of helpful tools which helps them in many aspects for running a business successfully. You can pick the apps you need as per your shops from the App Store. All the apps present in the App store is fully integrated into Shopify which eliminates the pressure of integrating different systems all together to make those app work on your store flawlessly. Shopify provides you plug and play apps which helps in saving you lots of time.
3. 24*7 support is provided by Shopify
The customer representatives of Shopify can be contacted 24*7 via email, online live chat or phone support. Apart from this they also provide their customers with five international phone numbers so that you may call the best number which fits in your region perfectly. This is very important especially when you are running a business and you need an urgent support when you face technology troubleshooting. Shopify exactly provides you this.
Cons of Shopify
1. Unless you use the Shopify payment option, for every sale a transaction fee is charged by Shopify
Shopify charges you with a transaction fee of 0.5% to 2% along with the monthly service fee they charge for the plan you choose. But, if you are using the option of Shopify Payments to proceed your transactions then this fee is certainly not applicable. This simply means that if you are using “Basic Shopify” plan then Shopify will charge you 2% of the total sales value. For “Shopify” plan the company charges you 1% of the sales value and finally if you opt for “Advanced Shopify” plan then the company will charge you 0.5% of the sales value.
2. Multiple Apps may increase your monthly plan cost
Shopify provides you an option of more than 1200 applications in order to increase the functionality of your online shop. Although all the apps provided by Shopify are not free and they come with a monthly charge if you want them to integrate with your online store. So in all this increases the monthly cost of your plan. For instance, if you need Freshbooks which is a major booking and accounting software to integrate with your online shop then you need to pay an additional monthly cost of $31.99.
Also, it can be considered that if you are in need of managing your account it means that your shop is doing great in sales. So in order to manage your accounts either you need to opt for another accounting software or you can go for bookkeeper which is available at a monthly price of $31.99 or you can take help of the Shopify apps which will solve most of your problem with ease. The benefit of using Shopify apps is that they are fully integrated with your online store. This eliminates the need for doing extra work for making different systems work together. With Shopify apps, everything is well integrated with the system so that you don’t have to worry about anything while dealing with it.
3. For extensively customizing your theme you need to have knowledge of “Liquid”
The coding language of Shopify is known as “Liquid”. So even if you have knowledge of programming languages such as CSS and HTML and want to customize your website as per your choice then also it is not that easy. As customizing the Shopify website requires an additional knowledge of the coding language of Shopify which is known as “Liquid”.
So in order to make the required changes, one needs to hire a professional who is an expert in “Liquid”. But hiring a professional who can make the required changes for you is not going to be cheap. So to save from this extra cost all you can do is choose any premium theme while starting up your shop. Then as the shop makes sales then you can consider making customized changes lter on.
Features of Shopify
There are many features offered by Shopify to its customers. These are:
1. Payments, Checkout, and Shopping Cart
A free SSL certificate is provided by Shopify to all its users which plays an important part in securing your information on their site. As soon as your store get launched, Shopify allows you to accept payments from the major credit cards available along with the Shopify Payment option. In addition to this, if you want to partner with any third party vendors to accept payments in any other forms Shopify will support you by giving you options of more than 100 different payment gateways to choose from. Also, to handle the clients from other countries Shopify gives you an option to translate the entire process of checkout in the language you want. It provides the option of more than 50 languages.
Shopify includes a number of payment options ranging from PayPal to IDEAL to Bitcoin which makes it easy for you to deal with customers ranging from different countries and zones. To do the total Shopify provides you 70 payment gateways. The process of checkout is very secure. The information of the card used during the transaction is kept safe with the help of 256-bit SSL certificate used by Shopify. The payments can be accepted through PayPal, American Express, Discover, MasterCard and Visa and are secured to the level banks transactions. The main concern of every online business owner is that they need to charge their customers the shipping and VAT according to the region they belong. Shopify makes this task easier by self-handling the taxes as per the customer’s state and country location. The owner can simply adjust the shipping rates on the basis of location, weight and some other defined parameters.
2. Store building tools and DIY website
Over more than 100 professional themes are provided by the Shopify when you start with building your own online store. All the themes provided by the Shopify are mobile ready. Apart from this, Shopify store builder and website provides you a full blogging platform, on which you can do more than just posting blogs. It can be used as product discussions, lookbooks, etc. In short, Shopify provides a full system of content management that comes along with a built-in e-commerce functionality.
3. Search Engine Optimization and Marketing of the website
Shopify provides best SEO practices to all its clients who build online stores on their platform which simply means that you can easily do things such as setting metadata tags and title as well as customizing top-level headers. Site.xml file is generated by Shopify which helps in search engine crawlers. In addition to this, with the Shopify plan, you receive extra things like Google Adwords credits, gift cards and product review support to use on your website. Also, you can easily integrate your different social media platforms with your online store in order to make it more popular with the public.
4. Store Management
Customers can easily handle all the details which are related to your online shop with Shopify. The information which can be included are:
- Automated email customization
- Organization and Inventory management
- Order fulfillment
- Fulfillment center information (and integration)
- Customer information
5. Inventory Management and SKU
If you are looking for a software solution than Shopify is the best app for you. Shopify will act as a bridge between the offline and online sales. Apart from processing the transactions online, the Shopify software can also be used on iPad or iPhone as a Point of sale application which is responsible for completing payments of in-store.
The entire inventory of your store can be managed through the Shopify POS. The POS keeps the track of record sales, stock counts and it also stops selling the product automatically when it goes out of stock. The data is kept safe on the secure network of Shopify. Regardless of the plan you choose, there is no boundation on the number and the kind of products which you can sell at your store. The products which are uploaded can be sorted as per many categories such as SKU values, color, size, weight, materials, price, etc. You can also import or export your data related to products, sales, inventory levels and many more in the CVS format. The quick access of your online shop is provided by the Shopify Mobile. All you need to do is to open your mobile management app and login into it from any device with internet facility. The dashboard of your Shopify online store will allow you to do many things with it such as managing inventory, processing orders, emailing customers directly from your phone or tablet.
6. Web Hosting
In general, there are no specifications mentioned regarding how the backing pages of web hosting are built using their tools on the e-commerce and site-building platforms. But, Shopify stands out to be different. But, Shopify is different in this sense. The Shopify websites offer 24*7 monitoring, 99.98 uptime, PCI compliance of level 1, email forwarding and Unlimited bandwidth.
7. Shopify Dashboard
The Dashboard of the Shopify store offers you a number of perks which enables you to track your data regarding Customer visits, orders, and key sales. For an experience with Shopify analytics, the Dashboard is the main part. It means that in order to know that what is good and what is not good for your website you need to have an information regarding the detailed data. In addition to all this, Shopify also provides you with a dashboard which is very easy to use and acts as a savior to shop for everything you need.
Which is the correct Shopify plan for beginners?
Based on your requirements of hosting there are many plans which are offered by Shopify. But for someone who is just starting with their online shop then the plan with the monthly rental of $29 is perfect to pick. The plan will provide you with all the necessary features which you might need at some point. In addition to this, it also looks after the technical back-end and payments of your store.
In addition to this, if you want to any customized domain name for your store then you can also do it by either buying it from Shopify or importing from any other company who registers the domain. Else if you don’t need any domain then your online shop will come with the name formatted as YOURSTORE.myshopify.com.
The plan with the monthly rental $29 will come along following things. These are:
- The Shopify buy button with the help of which you can add a customized “buy button” not only to your store but to any website.
- The modules for Facebook and Pinterest which allows you to directly start selling on Pinterest and Facebook.
- The Point of Sale system i.e. POS system through the help of which you can able to collect the payments offline with the help of an iPad.
- The module related to the Shopify’s online store which is, of course, the main thing which you came seeking for.
Apart from all this, the transaction fees of Shopify which although is not a part of pricing but will be charged if you don’t use the Shopify Payments. A subscription transaction fee is charged on every order that is being completed or processed on your store. You can also visit their official website to know more about it.
Shopify is Easy to use
In today’s world where every online tool which is available is promoting and claiming itself as an easy to use the tool. But in reality, there are only a few which are really stand by their words. An easy to use tool is something that is very handy and usable right from the beginning till you use it. It should provide you ease with every step. Shopify very well understands the need of this tool and believe to provide an actual easy to use the platform. It doesn’t require you to be an expert on Shopify for setting up your store. It is a matter of the only a couple of minutes to launch your own online shop. The key points that separate Shopify from everything else are as follows:
- You don’t need to start from the scratch in order to start your online store because Shopify provides you a built-in structure of online store. So all you have to do is to work on the structure which is provided to you as per choice and need. You can set you to store as per your liking.
- For your online store, you can choose from readymade designs or templates that are available on the Shopify website. So it’s ok if you don’t have any knowledge of designing. All you have to do is to opt the best theme which suits your online store.
- All the templates which are provided by the Shopify are optimized as per the mobiles, tablets, and desktop. No extra effort is needed from your side regarding this.
- Shopify handles all your online payments which eliminate your extra hard work which is required to work with crucial data of credit card. Shopify also allows you to sell your products directly on Facebook and Pinterest.
- The product catalog of your online store is handled by the easy to grasp module which is present inside Shopify only.
Do we recommend Shopify?
Shopify is a perfect choice for those who are looking for an all rounded e-Commerce solution for their online shop and want to add and grow more and more products to their catalog. If you have absolutely no technical knowledge regarding setting up your store then you need not have to worry about it, Shopify will handle all for you. Although Shopify is not cheaper as compare to other brands present in the market its price is surely justified by the services it provides.